In a world where men are often told to “man up” rather than open up, one first-time creator is reshaping the narrative—one card at a time. “Hey There Fella” is a 54-card affirmation deck designed specifically for men, offering grounded daily reminders about resilience, self-awareness, and purpose. Created with care, humor, and a whole lot of honesty, this project is more than a product—it’s a movement.
A Campfire Approach to Mental Wellness
“Hey There Fella” was born out of necessity. After years of noticing a lack of mental health tools tailored to men, the creator—who designed and illustrated the cards entirely in-house—decided to fill the gap. This is not your average affirmation deck filled with fluff. These are affirmations grounded in campfire wisdom, not therapy-speak.
Inspired by real conversations, silent struggles, and the healing power of the outdoors, each card is a nudge in the right direction. With a visual aesthetic drawn from vintage national park signage—clean typography, rugged yet minimalist illustrations, and a timeless palette—this deck is designed to feel honest and quietly strong.
Real Words for Real Moments
The creation process wasn’t without challenges. Finding the right tone—supportive, yet never patronizing—meant months of writing, refining, and rewriting. But the payoff? Deeply personal moments that show just how needed this deck is. One man in recovery shared how the cards became part of his daily morning routine, helping him stay grounded and seen.
That moment, like so many others, affirmed the mission: these cards aren’t meant to fix you—they’re meant to walk with you. Whether you’re recovering, reflecting, or just surviving the day, this deck offers a steady presence.
Built With Purpose—And Shuffled Ink
When it came time to bring “Hey There Fella” to life, the creator sought out a U.S.-based manufacturer that reflected the values behind the project: purpose-driven, personal, and crafted with care. Enter Shuffled Ink.
“As a family-owned business producing everything in the USA, Shuffled Ink felt like the perfect fit,” the creator shares. “The final product exceeded expectations—sturdy, beautifully printed, and packaged with detail that makes it feel like more than just a deck of cards. It feels like an extension of the brand.”
What’s Next for Hey There Fella?
With the launch of their official online store (shopheytherefella.com), the response has been incredible. They’re already expanding the product line to include limited-edition prints, trucker hats, and soon—guided journals and new decks. One major goal for 2025? To land in over 100 independent shops across the U.S., continuing to build a community that supports men’s mental health in a real, relatable way.
Because at its core, “Hey There Fella” is more than a deck—it’s a conversation starter. It’s about checking in, slowing down, and recognizing that there’s strength in honesty. As the creator says:
“Better Men, Better Days, Together.”
Shop the deck: https://www.shopheytherefella.com
Follow along on Instagram: @heytherefella_official
Request a quote here.
About Shuffled Ink
Shuffled Ink is a multigenerational family business that specializes in printing custom playing cards, tarot & flash cards, custom card games, packaging and more for businesses and individuals worldwide.
To receive complimentary samples of our card products, either follow this link or please include your delivery address and phone number on your custom quote request form.