Lisa Raphael wasn’t setting out to launch a game when she first created Brand Name: The Naming Game—she just wanted to give a thoughtful, fun gift to her clients. But as a lifelong game-lover and creative powerhouse behind branding agency, Relatable Content, Lisa quickly realized she was onto something. Brand Name isn’t just a game—it’s a tool for connection, creativity, and community-building. And it may inspire you to think up the next big brand.
Brand Name makes business-building feel less like work and more like play. Even if it is Lisa’s work. A service Relatable Content offers is literally naming. Lisa took that process and turned it into a party game, with cards representing the building blocks of branding, like problems and the people you’re solving them for. Lisa designed the deck to be vibrant, engaging, and empowering—each card combo opens up new possibilities and encourages players to dream up fun, fresh brand concepts.
From Sports to Game Nights: A Creator with Purpose
Lisa’s path to entrepreneurship started in entertainment, wound through digital media, and found deeper meaning as a co-founder of a sports media company for female fans. Her mission now? To help underrepresented business owners brand and build their businesses. That passion is baked into every card of Brand Name.
To bring the deck to life visually, Lisa teamed up with local artist Ivana Pinto, whose style felt like a perfect match. Together, they created something bold, polished, and personality-packed. Lisa wanted her game to feel just as legit as the big-brand brainstorming sessions—only way more fun, colorful, and inclusive.
Lisa’s advice to anyone with a game idea or a business dream: “Do it. Don’t overthink how hard it might be. Focus on the freedom, fulfillment, and self-expression that come from building something your way. And don’t forget to craft your personal brand—it’s your superpower.”
Working With Shuffled Ink
With so many options on the table, Lisa went with Shuffled Ink for our high-quality cards, standout service, and easy, supportive process from start to finish. Her experience working with Lisa (yes, Lisa and Lisa!) was nothing short of stellar—and the final deck? Absolutely perfect. With vibrant pops of a colorful sunset palette, the quality of the cards shine with the perfect finish and texture.
What’s Next for Relatable Content?
Lisa’s got more creativity up her sleeve. With two new games in development, pop-up events on the horizon, and a line of messaging workbooks in the works, 2025 is shaping up to be a big year. Her goal? Keep making tools that help people feel seen, inspired, and capable of launching something amazing.
Lisa didn’t just create a game—she created a platform. One that encourages joy, sparks innovation, and invites everyone to take up space at the table. Because the best ideas don’t always come from the loudest voice in the room—they come from those bold enough to name them. There’s nothing like watching someone discover the joy of Brand Name. For Lisa, the magic happens when a group of friends—or even total strangers—start shouting out brand names, business ideas, laughing, and surprising themselves with unexpected brilliance. It’s not just a game—it’s an experience.
Wanna Play?
Grab your copy of Brand Name: The Naming Game here: relatablecontent.co/brandname
Request a quote here.
About Shuffled Ink
Shuffled Ink is a multigenerational family business that specializes in printing custom playing cards, tarot & flash cards, custom card games, packaging and more for businesses and individuals worldwide.
To receive complimentary samples of our card products, either follow this link or please include your delivery address and phone number on your custom quote request form.