At Outer Range Brewery, the great outdoors is not a hobby, but a lifestyle. 

They encourage you to “leave the life below”. Leave all your troubles in the city down below, and enjoy a few cold ones in nature with your best friends.

They have two locations, their flagship taproom in the Rocky Mountains and a brand new brewery in the French Alps.
At both locations, they focus on brewing, good times, and the great outdoors.  

I spoke with Wyatt, Outer Range’s brand manager, for this project.

When speaking with him, it was clear from the picturesque view behind him that the mountains and their passion for the outdoors is at the heart of everything they do. Their personalized playing cards really showcase this. The deck features images of the team skiing, camping, and, most importantly, enjoying a cold beer together.

Playing cards have been used for centuries as a way to relax and connect with friends, a core feature of Outer Range’s brand.

The idea to create playing cards with their branding stemmed from camping trips. Wyatt said they always have a deck of cards in their bags and thought of the idea to make their own.

When I asked about the process, he said the whole thing was very easy and seamless. They started by requesting samples to really get a feel for the products. After that, once they had selected their materials, it was then a matter of pulling photos to use.

Fortunately, that was easy as well. They have an onsite photographer and had no trouble finding great images to use.

When it came to the design for their tuckbox, they went back to their roots.

The design features their original logo, their motto, and a quote from Rudyard Kipling’s “The Explorer”.

“Something hidden. Go and find it. Go and look behind the ranges.

Something lost behind the ranges. Lost and waiting for you. Go!”

When I spoke with Wyatt, he was very excited to mention their upcoming 4th of July party.  At their home location, they are having a camping-themed release, complete with new swag, including personalized chairs. 

The guest of honor for the party is their brand-new Camp Lager.  It features floral notes, along with notes of biscuit and wafer cracker. The abv is 4.3%, so it’s a light beer made to keep you cool and the good times rolling. 

If you are in the Frisco area and looking for 4th of July plans, we highly encourage you to join the party at Outer Range!

Bring your friends and family, it is certain to be a great time. 

You can learn more about Outer Range by checking out their website and Instagram.

About Shuffled Ink

Shuffled Ink is a multigenerational family business that specializes in printing custom playing cards, tarot & flash cards, custom card games, packaging and more for businesses and individuals worldwide.

To receive complimentary samples of our card products, either follow this link or please include your delivery address and phone number on your custom quote request form.

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