In December 1999, Charles Levin, Founder & President of Shuffled Ink (formerly known as QPC Games), was raising three girls and two boys, ranging in age from one to 12. As a marketer living in the top U.S. travel destination (Orlando, Florida), he wanted to create an alternative to brochures and discount books.
He believed that custom-printed playing cards could deliver impactful marketing and branding applications, educational usefulness, and of course, fun-filled family game nights.
This thought, matched with an eager, entrepreneurial mindset, kickstarted Charles’ very first custom card project: advertisement playing cards, or Super Deck.
Charles’ Card Story: From Concept to Reality
The purpose of Super Deck was to promote and elevate tourist hotspots and establishments in the Orlando area. The original pack consisted of a map and cards with discounts and coupons for local attractions, dinner shows, restaurants, shopping, golf, and recreation. Soon after pitching the concept to prospective vendors, Charles had secured the marketing deck in 90 percent of Orlando hotel rooms.
Throughout the early 2000s, Shuffled Ink’s first employees were his 5 children: Melissa, Lori, Matthew, Lisa and Jonathan. The Levin family would regularly clear off the dining room table and use the space to create playing card prototypes and other related personalized products.
As sales blossomed and new opportunities arose, Charles moved the business into his three-car garage. For several years, this is where all marketing, sales, administration, and shipping took place.
For the past 9 years, Charles and his team of production facilitators, project managers and graphic designers have operated in an 8,000 square-foot office and production facility in Orlando, Florida. By Summer 2022, we are expanding into a 35,800 square-foot manufacturing and office space in Winter Garden, Florida.
Charles’ business model has changed quite a bit since Super Deck. Today, Shuffled Ink specializes in printing custom playing cards, tarot and flash cards, packaging, and more for businesses and individuals worldwide.
Family Entrepreneurship: The Shuffled Ink Team
Three of Charles’ kids are still involved at Shuffled Ink today.
Matthew, his oldest son, moved back to Orlando from New York City in 2016 to help him run the business as Chief Executive Officer. His daughter Lisa worked at the company part-time for many years but now oversees all customer services as Vice President of Sales. And youngest son, Jonathan, assists behind-the-scenes in the manufacturing facility.
“Throughout the past 22+ years, my kids’ incredible contributions and influence have added to the existence, growth, and success of Shuffled Ink.” –Charles Levin, Shuffled Ink Founder & President
Get To Know Us Better!
Shuffled Ink is a multigenerational family business with an unwavering, decades-old mission: to provide an unparalleled experience in customer service and product quality to ensure that all clients’ card visions meet reality.
See what our clients are saying about the services, product quality and pricing we offer: Shuffled Ink Google Reviews.
South Sea Bubble & Mississippi Scheme Decks (1721)In our previous article, Card Games Created During Pandemics, we mentioned the South Sea Bubble playing cards, which were printed by Thomas II. Illustrated on the cards are individuals and companies partaking in phony joint-stock investment trades. This get-rich-quick eagerness backfired, leaving many in economic despair. During the Mississippi Scheme, the stock market boomed across Europe when John Law, an economic theorist, sold his company shares to the public to try to retire their debt. The French government succumbed to the momentary frenzy and began printing an excessive supply of paper money. Once inflation increased, the money was invaluable. The cards depict the various schemes that led to these stock market crashes. A set of playing cards satirizing speculation schemes © CHRISTIE’S 2020.
The Beggar’s Opera Playing Cards (1728)Printing satirical pieces were the Bowles’ niche. The Beggar’s Opera, written by poet John Gay, parodies various Italian work. It also implements comedy and political satire in songs set to contemporary and traditional English, Irish, Scottish, and French tunes. These cards, published by John Bowles, mirror the music and lyrics from Gay’s opera. The sheet music shares the same space as the court figures. The faces are in the upper left-hand corner of the playing cards.
The Spendthrift (1760-1767)This is not playing card art, but it does portray a young man’s experience with gambling and gaming. The illustration shows a deck of sprawled out playing cards and an empty glass sitting on the table. It is assumed that he lost a great sum of money during a poker-related game. Carington Bowles published this print.
Bowles’ Geographical Game of the WorldHenry Carington Bowles created a game for players to gain knowledge about various parts of the world. Published in the late 1700s, the board game embodies Western Christian views on the world. The period speaks volumes. One of the game’s punishments is to move backward if you land on Mecca. Players spin a teetotum (spinning dice) to move their markers around the map game.
Bowles’ Geographical Game of the World Game Board
Bowles’s Geographical Game of the World, case front
Bowles’ Geographical Game of the World, case back