Category: Personalized Branding



Small talk sucks! The unCURATED card game conquers chitchat once and for all!

unCURATED is a memento to late nights on the porch, where an exchange of meaningful stories forged better conversations, deep-rooted relationships, and stronger connections.

Its founder and creator, Dr. Cherini Ghobrial, hopes that each card pulled moves you closer to a solidified emotional foundation and further away from surface-level interactions.

About Dr. Cherini Ghobrial, Creator & Founder of unCURATED

After graduating from pharmacy school, where she earned a Doctor of Pharmacy degree, Dr. Ghobrial wanted to pursue health beyond physical wellness. Her current journey tackles the small-talk crisis.

The unCURATED card game is three rounds of creative questions designed to spark meaningful conversations, cultivate connection, and tend to all things essential to our emotional wellness.

My hope for unCURATED is that by creating spaces to ask better questions, together, we can create spaces where we can be seen, where we can see others, and where we can see ourselves more deeply. Where we can realize our shared belonging to each other, and remind each other that we’re not alone. –Dr. Cherini Ghobrial

At the beginning of the creative process, Dr. Ghobrial was unsure how impactful or far-reaching unCURATED would be. But her vision became crystal clear once she realized how much humans resent small talk. Conquering unpleasant pleasantries with more thought-provoking questions, unCURATED allows a genuine interconnection to enter the chat.

Our Small World Moment

There’s no better feeling than seeing a client’s card game being played and enjoyed. –Shuffled Ink Staff

By chance, hundreds of miles away from Shuffled Ink‘s Orlando manufacturing facility, one of our employees spotted Dr. Ghobrial’s unCURATED decks at Valor Coffee in Downtown Alpharetta, Georgia.

The wonderful humans at this brick-and-mortar shop think the world of unCURATED’s mission and have happily offered the game for several years now.

“I remember packing and shipping those cards,” our team member said. “So, it was really cool to see her game out in the real world.”

Say Hello! Find unCURATED At These Locations

Since launching in 2019 and winning the Plywood Presents: Idea Competition in Atlanta, the unCURATED card game has shipped across the globe to countless individuals and businesses.

So, whether you spot the deck by coincidence or pop into one of its East Coast vendors, be sure to grab a deck, join a group, and start connecting!

If we manufactured your card project and you would like us to share your Card Story on our blog, feel free to connect with our Marketing Team here.


Branded Playing Cards for This Dream House Ohio Radio Show


We do everything to help (our clients) create what they see in their minds. Charles Levin, Shuffled Ink Founder & President

Get To Know Us Better!

Shuffled Ink is a multigenerational family business with an unwavering, decades-old mission: to provide an unparalleled experience in customer service and product quality to ensure that all clients’ card visions meet reality. See what our clients are saying about the services, product quality and pricing we offer: Shuffled Ink Google Reviews.



(top row, left to right) Charles, Matthew, Jonathan; (bottom row, left to right) Lori, Lisa, Melissa

In December 1999, Charles Levin, Founder & President of Shuffled Ink (formerly known as QPC Games), was raising three girls and two boys, ranging in age from one to 12. As a marketer living in the top U.S. travel destination (Orlando, Florida), he wanted to create an alternative to brochures and discount books.

He believed that custom-printed playing cards could deliver impactful marketing and branding applications, educational usefulness, and of course, fun-filled family game nights.

This thought, matched with an eager, entrepreneurial mindset, kickstarted Charles’ very first custom card project: advertisement playing cards, or Super Deck.

Charles’ Card Story: From Concept to Reality

The purpose of Super Deck was to promote and elevate tourist hotspots and establishments in the Orlando area. The original pack consisted of a map and cards with discounts and coupons for local attractions, dinner shows, restaurants, shopping, golf, and recreation. Soon after pitching the concept to prospective vendors, Charles had secured the marketing deck in 90 percent of Orlando hotel rooms.

Throughout the early 2000s, Shuffled Ink’s first employees were his 5 children: Melissa, Lori, Matthew, Lisa and Jonathan. The Levin family would regularly clear off the dining room table and use the space to create playing card prototypes and other related personalized products.

As sales blossomed and new opportunities arose, Charles moved the business into his three-car garage. For several years, this is where all marketing, sales, administration, and shipping took place.

For the past 9 years, Charles and his team of production facilitators, project managers and graphic designers have operated in an 8,000 square-foot office and production facility in Orlando, Florida. By Summer 2022, we are expanding into a 35,800 square-foot manufacturing and office space in Winter Garden, Florida.

Charles’ business model has changed quite a bit since Super Deck. Today, Shuffled Ink specializes in printing custom playing cardstarot and flash cardspackaging, and more for businesses and individuals worldwide.

Family Entrepreneurship: The Shuffled Ink Team

Three of Charles’ kids are still involved at Shuffled Ink today.

Matthew, his oldest son, moved back to Orlando from New York City in 2016 to help him run the business as Chief Executive Officer. His daughter Lisa worked at the company part-time for many years but now oversees all customer services as Vice President of Sales. And youngest son, Jonathan, assists behind-the-scenes in the manufacturing facility.

“Throughout the past 22+ years, my kids’ incredible contributions and influence have added to the existence, growth, and success of Shuffled Ink.”  –Charles Levin, Shuffled Ink Founder & President
The Levin Family (left to right): Charles, Lisa, Matthew and Jonathan Levin

Get To Know Us Better!

Shuffled Ink is a multigenerational family business with an unwavering, decades-old mission: to provide an unparalleled experience in customer service and product quality to ensure that all clients’ card visions meet reality.

See what our clients are saying about the services, product quality and pricing we offer: Shuffled Ink Google Reviews.

To receive complimentary samples of our card products, include your delivery address and phone number on your custom quote request form.

If we manufactured your card project and you would like us to share your Card Story on our blog, feel free to connect with our Marketing Team here.


HOW CUSTOM PLAYING CARDS CAN DEVELOP YOUR PERSONAL BRAND Custom playing cards can work to develop your personal brands.  One of the wonderful aspects of branding yourself and/or your company is you have absolute power in how you portray yourself and your product. So why not go a step further with branding? Why not do more than just perfect your brand’s online profile?  What if by creating custom playing cards for your business, you could further develop your brand? Here’s how you can further develop both your company and personal brand, as well as a look into some of our clients who have done just that.

Print Your Company Logo On Custom Playing Cards

There are many ways to market your brand.  One way to have a memorable brand is by distributing your logo on a deck of playing cards to both existing and potential customers. There have been many companies, small and large, that have customized a deck of custom playing cards with their unique logo as the work of art.  Handle these cards as you wish — sell them on your website, pass them out during an event — do whatever you can to leave your current and prospective customers with your personal company emblem. Sometimes, companies can fall short in supplying merchandise if there isn’t much value in the product they’re distributing.  Using a 54-card deck of custom playing cards as a supplementary commodity, which has an endless amount of games within its shuffle, helps to further develop both your company and personal brand in transformative ways that go beyond a simple sticker or flyer.

Personal Branding Cards

There’s something unique about using a deck of cards to create a creative complex toward whatever product or idea you’re trying to spread.  It’s easy to create a pamphlet or a video that you can show your target audience, but why not create something that is both visually appealing, mobile and has multi-purposes. For example, if you’re a yoga instructor and want to provide your clients with take-home exercises, allow playing cards to build on the foundation you’ve already created for your students.
  • Instead of writing down a list of poses and stretches for them to do, provide them with playing cards that have an image of each pose
  • Provide a list of techniques that can help with breathing exercises
  • Emphasis any subject you wish to through customizing this deck of cards (positive words, health tips, yoga history).
  • Even provide your social media handles, phone number and email on either the first or last card in the deck (use any and all forms of marketing through these custom playing cards as a way to further your personal brand; more sources means more exposure).
Exploring ways to think outside of the box when it comes to marketing your brand and ideas is extremely important for further developing your company.  If one of your goals is to have people remember your product and you wish to portray your brand in an entertaining and multi-purposed way, then using custom playing cards is the perfect route to pursue. ● Official Shuffled Ink website: ShuffledInk ● Make Your Own Custom Playing Cards at: ShuffledInk ● Make Your Own Custom Tarot Cards at: ShuffledInk ● Make Your Own Custom Card Games at: ShuffledInk ● Make Your Own Custom Flash Cards at: ShuffledInk



There aren’t many things that say more about your brand than its marketing collateral. Not only does marketing collateral provide key information about your business, it is made up of tactile pieces of material with weight and character that physically represent your brand. This can be especially important for companies that make digital-only products because it may be the only tangible thing people end up associating with your brand.


The classic trifold brochures have become a marketing mainstay, and for good reason: they allow you to convey a lot of information in a compact form. However, with commonality comes complacency and, over the years, brochures of all kinds have become easy for potential customers to ignore and merely toss aside. You should consider utilizing more unique forms of collateral to help yourself make an impression that moves your piece to the top of the pile.


So, what is there beyond business cards and brochures? Well, it turns out there’s a lot. We suggest offering branded collateral that people can actually use. For example, you can put out coffee mugs, phone cases and, most of all, playing cards. Custom, branded playing cards are a great way to keep your company in people’s mind. It’s also one of the most effective long-term types of marketing collateral, because people don’t lose or throw away playing cards. They may put them away, or perhaps on the shelf for a while, but eventually, they’ll get in the mood for a game. When they pick your branded playing cards back up, they’ll be reminded again and again of your business, products and services.

Your marketing materials should be an investment, not a money pit. Creating strategic marketing collateral for your business will help you build brand awareness, connect with prospects, and ultimately convert them into lifelong customers.


It’s a good idea to have a piece of marketing collateral that gives people more general information about your brand, but don’t rely on it to do everything. Create a variety of pieces that are geared toward specific uses; that way, you can help your audiences concentrate on the content that is tailored directly to their needs.


  • Make It Worthwhile: It’s been said that you have to spend money to make money. High-quality collateral will demonstrate to others that you’re very invested in your company and they should be, too.
  • Inspire People to Connect: Just like other forms of marketing, your collateral should include calls to action and contact info. Otherwise, you’ve inspired your audience to take action, but don’t show them how.
  • Integrate Your Communications/Messaging: Don’t silo your audience. Make them aware of all the places your brand exists (both online and in the physical world) and direct them to destinations that will foster wanted actions.
  • Infuse Your Collateral with Your Brand’s Personality: Humans want to connect with other humans. Infuse your brand’s voice and visual personality into your collateral so your audience is able to form a personal bond with your business.

To design custom playing cards for your own business, check out Shuffled Ink and start standing out from the pack today!

● Official Shuffled Ink website: ShuffledInk

● Make Your Own Custom Playing Cards at: ShuffledInk

● Make Your Own Custom Card Games at: ShuffledInk

● Make Your Own Custom Flash Cards at: ShuffledInk